Retail Marketing Associate

  • Grupo Flor
  • Salinas, CA, USA
  • Jun 19, 2019
Full time Advertising/PR/Marketing Clerical/Administrative Retail/Wholesale

Job Description

The Retail Marketing Associate role will be responsible for assisting the company’s Chief Marketing Officer and retail team with marketing administrative support, including but not limited to planning, research, developing strategy and coordinating logistics of opening new retail establishments, building and managing inventory, travel planning, administrative support, as well as general marketing duties as assigned by CMO from time to time. The employee in this role must be a creative, analytical thinker with the ability to appropriately shift priorities through out the work day and on short notice, communicate effectively and efficiently with others, and produce a high volume of quality work within a dynamic and fast paced environment on tight deadlines.

This is an hourly, non-exempt, full time position, reporting to the Chief Marketing Officer.

Essential Functions:

  • Assist with planning, strategy and logistics of opening new retail establishments
  • Contribute ideas when called upon related to retail marketing, merchandising, inventory, and design
  • Assist CMO and retail with general marketing responsibilities
  • Assist CMO and retail with general administrative duties such as scheduling, correspondence and off site tasks
  • Assist with product selection and inventory setup/stocking
  • Assist with merchandising plans for launch of new retail establishments
  • Source local vendors to coordinate a variety of marketing projects
  • Coordinate local promotion, advertising and public relations as it relates to retail
  • Assist with market research projects and associated activities
  • Take diligent notes and transcribe for records, correspondence,  and actionable next steps
  • Assist with vendor sourcing, setup, and ordering
  • Assist CMO with other duties as assigned
  • Contribute written copy for retail related marketing materials and display

Required Education, Skills and Experience:

  • Education & Experience:
    • 3-5 years’ marketing experience with B. A. Degree in Retail Merchandising, Fashion, Design or related field
    • 5-7 years’ related retail experience without degree
    • Proficiency in office productivity tools such as Excel and Google Spreadsheets
    • Experience working in the cannabis industry or a complex highly regulated industry a plus

  • Skills
    • Experience working in a high-end retail and/or wholesale environment
    • Experience with logistics and simultaneously organizing multiple, shifting tasks within multiple projects
    • Experience building and managing inventory for retail and wholesale
    • Familiarity and interest in advanced technology to improve customer experience
    • Ability to improvise and deliver thoughtful, deliberate choices in the moment
    • Charismatic and friendly demeanor with the ability to communicate professionally with a variety of internal and external customers, clients and vendors
    • Experience with retail merchandising and display
    • Experience writing copy and writing for marketing material
    • Demonstrated proficiency in creative design, with a discerning eye for brand appropriateness
    • Familiarity with photography and videography and ability to plan shoots
    • Ability to stay on brand while working on multiple brands simultaneously
    • Diligent, thoughtful, meticulous attention to detail, knows the value of pausing before acting
    • Demonstrated proficiency in creative design in a retail context, with a discerning eye for interior layout and display
    • Familiarity with branding and product design
    • Familiarity with consumer buying trends and current market trends specifically in food, fashion, home goods, cannabis, wellness, and design



  • Our Values:
    • Authenticity:  Grupo Flor cares about the people with whom we work and the communities in which we live.  We believe that clear communication builds a better world and that transparency is the key to building trust and confidence in all that we do.
    • Resourcefulness:  Grupo Flor seeks individuals that are adaptive and creative, finding joy in connecting assets and ideas in novel ways that are not immediately apparent to others.
    • Innovation:  Grupo Flor seeks individuals that are excited to not only work in a new industry, but to create one.

  • Marketing Team:
    • Ability to stay calm and focused under pressure
    • Ability to shift priorities easily and frequently
    • Ability to take constructive feedback and have an open dialogue about work product and deliverables
    • Ability to work autonomously and also collaboratively with the team
    • Deadline driven, goal oriented, and possesses a high sense of urgency in relation to work
    • Organized and maintains a structured schedule
    • Forward thinking with the ability to prioritize and balance company needs and projects
    • Some understanding of regulated complex industries
    • Diligent and meticulous attention to detail
    • Thoughtful and knows the value of pausing before acting
    • Passion for branding, marketing, and design

  • Physical Demands:
    • The employee is frequently required to use hands to type, handle, feel
    • The employee is regularly required to walk, sit, talk and hear
    • The employee is regularly required to stand, stoop, kneel, crouch or reach

  • Hours, Time Commitments, Location
    • Flexible schedule
    • Must be able to work at our offices in Salinas CA and surrounding Monterey County area with a willingness to travel as needed
    • Must be familiar and comfortable with using technology for communication such as Skype, Zoom, and Google for video, screen sharing, and remote communication needs.  
    • Ability to manage one’s own schedule and priorities

  • Must Provide in application:
    • Resume
    • Cover Letter explaining why you would like to work at Grupo Flor