Marketing Manager

  • Grupo Flor
  • Salinas, CA, USA
  • Jun 19, 2019
Full time Advertising/PR/Marketing

Job Description

The Marketing Manager role will be responsible for assisting the company’s Chief Marketing Officer with marketing support, including but not limited to creation of marketing collateral in a variety of mediums, corporate advertising, social media, internal and external communication in various formats,  and general marketing duties as assigned by CMO from time to time. The employee in this role must be a creative, analytical thinker with the ability to appropriately shift priorities through out the work day and on short notice, communicate effectively and efficiently with others, and produce a high volume of quality work within a dynamic and fast paced environment on tight deadlines. This employee will have a large degree of autonomy and needs to be able to prioritize and communicate with a variety of departments in the company to serve marketing related needs.  This is a salaried, exempt, full time position, reporting to the Chief Marketing Officer.

Essential Functions:

  • Assist CMO with general marketing responsibilities
  • Manage Social Media for multiple brands, posting daily as well as assisting with creation of Social Media Strategy
  • Work with Graphic Designer on projects as outlined by CMO
  • Manage marketing projects large and small for all departments of the company
  • Contribute ideas, concepts, and layout to marketing materials and branding projects
  • Create and write content for all marketing and brand related materials across all platforms and mediums
  • Help create advertising, display, and promotional materials for a variety of mediums both digital and analog
  • Balance legal compliance with design aesthetic
  • Manage design projects and propose layout ideas when needed or called upon
  • Assist with media strategy and messaging
  • Assist with design and vendor sourcing for packaging, and branded apparel and accessories
  • Perform research related to marketing, brands, events, and business initiatives
  • Attend and manage booths at trade shows and industry or brand related events
  • Create newsletters and email blasts in collaboration with graphic designer
  • Assist with product design and creating new brands

Required Education, Skills and Experience:

  • Education & Experience:
    • 8 - 10 years’ marketing experience with B. A. Degree in Marketing or business
    • 10 Years experience without degree and demonstrated education, classes, or certificate program in marketing/business
    • Combination of freelance and corporate experience preferred
    • Experience working in the cannabis industry or a complex highly regulated industry a plus

  • Skills
    • Demonstrated proficiency in creative design, with a discerning eye for brand appropriateness in messaging and design
    • Strong demonstrated writing skills in both corporate copy and creative mediums
    • Prior experience in industry specific Corporate Advertising
    • Familiarity with marketing, web, and social media analytics, reporting and tracking key performance indicators  
    • Familiarity with photography and photo/video styling
    • Familiarity with creating shot lists for photo shoots
    • Ability to work on content and design for multiple different brands and aesthetics simultaneously
    • Good eye for color and deep understanding of hierarchical messaging in marketing and brand materials
    • Familiarity with UI and UX for design layout and product packaging
    • Familiarity with product design
    • Familiarity with consumer buying trends and current market trends
    • Ability to stay on brand while simultaneously managing several brands and styles
    • Work experience in web, print, packaging, product design, promotions, social media, newsletters, internal communications, newsletters, email blasts, marketing collateral, retail display, trade show materials, pitch decks, billboards, advertising, print/digital articles, promotional materials, powerpoint presentations, stationary, labeling, apparel, and consumer accessories
    • Familiarity with corporate investor and/or shareholder reporting and associated collateral
    • Familiarity with vertically integrated companies including operations, distribution, wholesale, manufacturing, and retail within a highly regulated, complex industry  
    • Intuitive grasp of the impact of design on consumer buying habits
    • Interested in advanced technological solutions for marketing to consumers and for internal tools

  • Hours, Time Commitments, Location
    • Flexible schedule
    • Must be located in the state of California and able to work from home office with a willingness to travel as needed to our offices in Salinas, Oakland, or LA
    • Must be familiar and comfortable with using technology for communication such as Skype, Zoom, and Google for video, screen sharing, and remote communication needs.  
    • Ability to manage one’s own schedule and priorities

  • Physical Demands:
    • The employee is frequently required to use hands to type, handle, feel
    • The employee is regularly required to walk, sit, talk and hear
    • The employee is regularly required to stand, stoop, kneel, crouch or reach

  • Values:
    • Authenticity:  Grupo Flor cares about the people with whom we work and the communities in which we live.  We believe that clear communication builds a better world than suspicion, and that transparency is the key to building trust and confidence in all that we do.
    • Resourcefulness:  Grupo Flor seeks individuals that are adaptive and creative, finding joy in connecting assets and ideas in novel ways that are not immediately apparent to others.
    • Innovation:  Grupo Flor seeks individuals that are excited to not only work in a new industry, but to create one.

  • Marketing Team:
    • Ability to stay calm and focused under pressure
    • Ability to shift priorities easily and frequently
    • Ability to take constructive feedback and have an open dialogue about work product and deliverables
    • Ability to work autonomously and also collaboratively with the team
    • Deadline driven, goal oriented, and possesses a high sense of urgency in relation to work
    • Organized and maintains a structured schedule
    • Forward thinking with the ability to prioritize and balance company needs and projects
    • Some understanding of regulated complex industries
    • Diligent and Meticulous attention to detail in all work you do
    • Thoughtful and knows the value of pausing before acting
    • Passion for branding, marketing, and design

  • Must Provide Following in application:
    • Resume
    • Cover Letter explaining why you would like to work at Grupo Flor